Rae Coffee Co.
- Relaxed
- Intentional
- Sophisticated
The Vibe
- Inviting
- Whimsical
- Organic
Meet the Brand
Rae Coffee Co. is a mobile espresso bar created by Tyler Norgaard with one clear goal: to bring the best parts of a coffee shop directly to people—wherever they are. From weddings and private parties to farmers markets and business events, Tyler is committed to making coffee approachable, personal, and consistently well-crafted. What sets Rae Coffee Co. apart is the thoughtful, customized experience—every menu is curated with clients, every drink is crafted with care, and every interaction is designed to feel welcoming and memorable.
01.
Deep Dive
We started with Tyler’s brand story, vision, and ideal client—making sure every shot would align with Rae Coffee Co.’s approachable yet elevated aesthetic.
02.
Shot List Strategy
We built a list to cover all the essentials: cart details, product shots, action shots of Tyler making drinks, styled setups in her parents’ backyard to reflect private events, and even mock “wedding” moments with a bride and groom.
03.
Confidence in Motion
To keep things authentic, we encouraged movement—Tyler pulling espresso, steaming milk, and serving drinks—to highlight her passion and skill.
04.
Locations That Match the Vibe
Shooting both in studio and outdoors brought the balance of professionalism and celebration. The backyard setup allowed us to capture what the cart would look like in a real event space.
05.
Styling that Aligns
Tyler styled the shoot in casual neutrals, white or black tops, jeans, and branded aprons. Simple floral arrangements, rugs, and umbrellas added that “homey” touch she envisioned.
her dream achieved
How We Brought It to Life
The Results: A Scroll-Stopping Gallery
This is where everything came together.
Scroll through to see the energy, confidence, and story we brought to life.
Her Words, Not Mine
It was the best decision to book with Nicole Hodgson!
- Tyler Noorgard
"Nicole is so talented. She did my branding photos and was so communicative, kind, and helpful. We did a couple sets for a custom shoot and she took all my preferences into consideration. It was the best decision to book with Nicole Hodgson!"
Turned my life around. So grateful!
- Riana T.
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Couldn't have made a better decision!
- Amber J.
"Chicharrones chambray flannel tofu pabst next level. Gluten-free ramps vexillologist echo park trust fund bespoke jean shorts listicle next level tilde. Before they sold out fanny pack franzen ramps seitan."
Feel Like It’s Your Turn?
If you're ready for brand photos that actually feel like you—and help you show up confidently across every platform—I’d love to plan something intentional together.
Reach out to start your branding session →
