Michelle Nelson Counseling
- Intentional
- Approachable
- Feminine
The Vibe
- Warm
- Honest
- Calming
Meet the Brand
Michelle Nelson is a Licensed Marriage and Family Therapist based in Lodi, California, specializing in maternal mental health. Through her private practice, she supports women navigating the layered transitions of motherhood—particularly in the perinatal and postpartum seasons.
Michelle’s approach is warm, authentic, and deeply grounded in lived experience. She’s built a space where women can come as they are, feel seen, and reconnect with who they are beyond motherhood. Her work blends professionalism and empathy in a way that feels both inviting and intentional—qualities that guided every part of this session.
01.
Deep Dive
We began by revisiting her updated color palette of blush tones, deep greens, and natural neutrals—pulling from the warmth of her therapy office and her feminine brand aesthetic. I reviewed her website, Pinterest board, and social media to ensure the visuals felt consistent and true to her direction.
02.
Shot List Strategy
We built a gallery that would tell the story of her practice: a mix of lifestyle imagery, detail shots, and portraits. Along with candid moments that capture the heart of her sessions, like opening the door to greet clients, the in-session experience or taking notes mid-session.
03.
Confidence in Motion
Our session flowed with ease—real laughter, gentle prompts, and relaxed energy that let Michelle’s authenticity shine. We captured a mix of seated, barefoot, and cozy poses that felt true to the safe, grounded presence she offers in her therapy space.
04.
Locations That Match the Vibe
We photographed in her minimalist, calming office in Lodi and a cozy coffee shop setting—both chosen to reflect the safe, inviting, and real-world feel of how clients connect with her work.
05.
Styling that Aligns
Michelle styled three looks that mirrored the layers of her personality: a soft pink chunky sweater with jeans for warmth and relatability, a floral blouse with blush pants for a polished yet gentle aesthetic, and a classic white button down and jeans.
her dream achieved
How We Brought It to Life
The Results: A Scroll-Stopping Gallery
This session gave Michelle a full gallery of meaningful images she can use across her website, Psychology Today profile, and social media. It reflects her care, her space, and the depth she brings to her work.
Her Words, Not Mine
"I can’t say enough good things about my experience doing branding photos with Nicole!
- Michelle Nelson
“I can’t say enough good things about my experience doing branding photos with Nicole! I felt supported at every stage of the process - from talking through my vision and outfit planning, to thoughtful guidance about posing and details during the shoot. She made sure that we captured diverse elements of my business and helped me think about how this could translate to how I use the images in the future. I highly recommend working with her - you won’t regret this investment in your business.”
