Meet the Brand
The Vibe
The goal was never just “nice headshots.” Michelle wanted images that reflected her calm presence and genuine commitment to helping women feel seen, heard, and supported—something clients could feel the moment they landed on her website.
With advanced training in Brainspotting and certification through Postpartum Support International, Michelle wanted to highlight her expertise in perinatal mental health in a way that felt approachable, trustworthy, and reassuring for new and expecting parents.
Michelle recently moved into a beautiful new office and wanted her photos to showcase the intentional way she’s crafted a therapeutic environment—one that feels modern, approachable, and truly supportive. Her space was as much a reflection of her brand as the work she does within it.
We started by understanding Michelle’s therapeutic approach, her ideal clients, and what she’s building in this new chapter. Her vision was clear: to create visuals that speak directly to moms seeking comfort, clarity, and connection.
Deep Dive
We planned for a mix of intentional lifestyle portraits, scenes of her working in the space, and details that reflect the environment she’s so thoughtfully created. Every image was built around the real moments and interactions that happen in her office.
Shot List Strategy
Rather than stiff or overly clinical shots, we focused on creating natural movement and authentic expressions that captured Michelle’s warm, nurturing energy. The session felt like an extension of her everyday work.
Confidence in Motion
The session took place entirely in Michelle’s office—a space she’s intentionally curated to feel peaceful and welcoming.
Locations That Match the Vibe
Michelle’s style was professional yet relaxed—exactly what you’d want in someone holding space for you. Her wardrobe and demeanor mirrored the heart of her brand: calm, approachable, and natural.
Styling that Aligns
This session gave Michelle a full gallery of meaningful images she can use across her website, Psychology Today profile, and social media. It reflects her care, her space, and the depth she brings to her work.
"Knowing Nicole was a former therapist herself, I knew there was no one more perfect to capture my brand and the style of imagery I wanted to highlight my office and services. She has this natural ability to make you feel calm—like you’re just hanging out with a friend. Nicole is detailed, organized, and made the experience from start to finish easy and genuinely enjoyable.”
She has this natural ability to make you feel calm—like you’re just hanging out with a friend.
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