Featured Project
La Loretta's Floral Truck
Meet Gianna, the owner behind La Loretta's Floral Truck, a mobile floral experience rooted in family, community, and intentional beauty. Gianna named the business after her grandmother Loretta, whose garden sparked her earliest love of flowers. With a floral legacy that also includes her great-grandmother Ida—who ran Memory Florist in Stockton for over 30 years—Gianna’s designs are filled with history, heart, and purpose.
As her grandmother said, “The beauty of flowers touches the heart.” That’s exactly what La Loretta is all about—spreading joy, love, and inspiration through every bloom.
Meet the Brand
- Whimsical
- Warm
- Artisanal
The Vibe
- Inviting
- Nature-led
- Joyful
From her charming home studio to the flower farm where she sources stems, Gianna’s business is grounded in her local community. This shoot gave her a collection of images that honor those roots—while also equipping her with polished, professional content to support the next season of business growth.
With her daughter often at her side, Gianna’s business is deeply intertwined with motherhood and meaningful moments. We made space to reflect that—pairing professional brand portraits with real, connected glimpses of everyday life. These images invite her audience to feel the love, not just see the product.
Gianna wanted to capture more than just pretty flowers—she wanted to bring people into the heart of her process. From arranging stems at her studio table to picking eucalyptus under the trees, this session was all about documenting what it feels like to build something beautiful from the ground up.
The Beginning
We started by understanding her origin story, her passion for local blooms, and the experience she wanted her customers to feel. I reviewed her current digital presence, took note of her product packaging and floral process, and collaborated on a session plan that felt intentional and creative.
Deep Dive
01.
We made sure to capture studio stills, design in motion, product prep, brand portraits, and moments with her daughter—building a gallery that speaks to both the heart and hands behind La Loretta.
Shot List Strategy
02.
Gianna’s ease in front of the camera came through so naturally—especially while working in her element. The balance of structure and spontaneity gave us imagery that feels honest, grounded, and vibrant.
Confidence in Motion
03.
We chose her home studio to begin, filled with natural light and meaningful textures. Then we headed to a flower farm where she sources materials, capturing her in a setting that visually connects the brand to its roots in nature.
Locations That Match the Vibe
04.
From cozy denim and neutrals to a flowing summer dress and straw hat, every look was a reflection of her brand values: natural, effortless, and connected to the earth.
Styling that Aligns
05.
This is where everything came together.
Scroll through to see the energy, confidence, and story we brought to life.
The Results: A Scroll-Stopping Gallery
“Having Nicole update my branding photos for my floral business was nothing short of amazing! She put in so much behind-the-scenes prep work to make sure the session was seamless. Nicole truly cares about what she does and is a natural behind the camera—she always makes her clients feel at ease during shoots. I cannot wait to start using my new branding photos to elevate my floral game.”
- Gianna Podesta
Nicole truly cares about what she does and is a natural behind the camera
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- Riana T.
Turned my life around. So grateful!
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- Amber J.
Couldn't have made a better decision!
Her Words, Not Mine
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If you're ready for brand photos that actually feel like you—and help you show up confidently across every platform—I’d love to plan something intentional together.
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