Welcome to the Blog

If you’re a woman running a business—whether you’re a coach, therapist, creative, or service provider—you’ve probably wondered: “Do I need a personal brand session, or is this considered a commercial brand photography project?” I hear this question every single week. And the truth is: the type of session you choose will shape everything—your strategy, the […]

That Quiet Moment When Everything Shifts… You know that moment when you quietly decide, I’m done playing small? No big announcement. No dramatic rebrand. Just that grounded, internal knowing:“It’s time for my business to reflect the level I’m actually operating at.” One of my Sacramento branding clients hit that point earlier this year. She’d been […]

If you’ve been thinking about brand photos but aren’t sure whether to go all in with a Signature Brand Session or start with a Brand Mini Session, you’re not alone. Choosing between a brand mini or signature session can be challenging. Both experiences are designed to help you show up confidently and strategically in your […]

Why Sacramento Therapists Need More Than a Headshot Before I ever picked up a camera professionally, I was a licensed marriage and family therapist. I worked everywhere—schools, outpatient clinics, crisis evaluations, even supervising programs. I loved that work deeply. But I also craved more time at home with my kids. When COVID hit, everything shifted. […]

Here’s my dream scenario for every client who books a Lodi brand session with me: you walk into your session calm, confident, and excited—because every detail has already been thought through. You don’t have to wonder what to wear, where to shoot, or how you’ll use your photos afterward. You simply get to show up […]

The Power of the Pivot: Why Reinvention is the Key to a Sustainable Business When I look back at my career, I see a series of pivots that felt scary in the moment—but ultimately built the business I have today. As a Sacramento Branding Photographer, I have witnessed firsthand the transformative power of a well-timed […]

Behind the Brand: Why Who You Hire as a Sacramento Brand Photographer Matters Just as Much as the Photos When most people think about booking a Sacramento Brand Photographer, they picture the end result: beautiful, polished photos that elevate their brand. But here’s the truth—your experience behind the lens matters just as much as the […]

As a female solopreneur, you’re not just running a business—you are the business. Your personality, process, values, and presence are the very foundation of what you offer. And in today’s fast-paced digital space, one of the most powerful tools you can use to elevate your visibility and connect with your audience is branding photography. This […]

Creating Intentional Imagery That Speaks to the Heart of a Therapy Practice with Therapy Brand Photography Before I picked up a camera professionally, I spent years as a licensed marriage and family therapist. That experience has shaped every part of how I approach therapy brand photography—especially when working with fellow therapists. I understand the nuances […]

By Nicole Hodgson, Stockton Headshot Photographer and Brand Photographer You invested in a brand photography session—now what? Those beautiful new images sitting in your gallery aren’t just for one Instagram post. When used intentionally, they can become your most powerful marketing tool across every part of your business. As a Stockton headshot photographer and brand […]