Welcome to the Blog

Why Sacramento Therapists Need More Than a Headshot Before I ever picked up a camera professionally, I was a licensed marriage and family therapist. I worked everywhere—schools, outpatient clinics, crisis evaluations, even supervising programs. I loved that work deeply. But I also craved more time at home with my kids. When COVID hit, everything shifted. […]

Here’s my dream scenario for every client who books a Lodi brand session with me: you walk into your session calm, confident, and excited—because every detail has already been thought through. You don’t have to wonder what to wear, where to shoot, or how you’ll use your photos afterward. You simply get to show up […]

The Power of the Pivot: Why Reinvention is the Key to a Sustainable Business When I look back at my career, I see a series of pivots that felt scary in the moment—but ultimately built the business I have today. As a Sacramento Branding Photographer, I have witnessed firsthand the transformative power of a well-timed […]

Behind the Brand: Why Who You Hire as a Sacramento Brand Photographer Matters Just as Much as the Photos When most people think about booking a Sacramento Brand Photographer, they picture the end result: beautiful, polished photos that elevate their brand. But here’s the truth—your experience behind the lens matters just as much as the […]

As a female solopreneur, you’re not just running a business—you are the business. Your personality, process, values, and presence are the very foundation of what you offer. And in today’s fast-paced digital space, one of the most powerful tools you can use to elevate your visibility and connect with your audience is branding photography. This […]

Creating Intentional Imagery That Speaks to the Heart of a Therapy Practice with Therapy Brand Photography Before I picked up a camera professionally, I spent years as a licensed marriage and family therapist. That experience has shaped every part of how I approach therapy brand photography—especially when working with fellow therapists. I understand the nuances […]

By Nicole Hodgson, Stockton Headshot Photographer and Brand Photographer You invested in a brand photography session—now what? Those beautiful new images sitting in your gallery aren’t just for one Instagram post. When used intentionally, they can become your most powerful marketing tool across every part of your business. As a Stockton headshot photographer and brand […]

A heartfelt message from your local Lodi brand photographer One of the most powerful things I’ve learned as a Lodi brand photographer is this: most women don’t struggle with a lack of talent, skill, or passion. What they often wrestle with is the visibility piece. The voice that says,“Am I really the kind of person […]

My 5 Must-Have Tools Used Daily For My Business As a Stockton brand photographer, having the right tools can truly make a difference in how smoothly your business runs and how exceptional your client experience becomes. Over the years, I’ve discovered five essential tools that have become the backbone of my business, helping me stay […]

Sacramento Brand Photography: 5 Ways to Build an Authentic Brand That Attracts Your Ideal Clients As a business owner, your brand is more than just a logo or a color palette—it’s the feeling people get when they interact with you. A strong brand tells a story, builds trust, and attracts your dream clients effortlessly. But […]