Meet the Brand
The Vibe
Kaylee knew these images had to do heavy lifting—used in proposals, event lookbooks, brochures, and across social. She wanted clients to see the charm and versatility of her floral cart and think, “I want that at my event.”
Since guests design their own bouquets, she needed photos that captured the interactive, joyful nature of the cart—not just the final florals. We wanted people to imagine themselves stepping up to the cart, selecting stems, and tying the final bow.
Kaylee came into this session with a clear vision: she wanted visuals that would give her brand a polished, elevated identity right out of the gate. These images would anchor her website, guide her social strategy, and help potential clients instantly connect with the experience she’s offering.
We started with a brand questionnaire that highlighted Kaylee’s vision for a “modern garden chic” feel—earthy but elevated. With her brand still under wraps, we took cues from aspirational brands she loved to map out the tone and visual story.
Deep Dive
We created a versatile shot list to serve every purpose: website hero images, tool-of-the-trade details, social snippets, and scenes that bring the customer experience to life—from bouquet wrapping to flower cart styling.
Shot List Strategy
We focused on capturing Kaylee in her element—wrapping flowers, smelling blooms, smiling behind the cart. Everything was natural, guided, and rooted in authenticity.
Confidence in Motion
The studio space had clean lines and soft light—exactly the blank canvas we needed to let the cart and florals pop while still feeling refined and airy.
Locations That Match the Vibe
We kept outfits neutral and polished—think structured denim, cozy knits, and a crisp blouse—to complement the modern, garden-chic vibe of the cart and brand palette.
Styling that Aligns
A full set of images that bring the heart of Bouquet Bleu to life—custom blooms, clean design, and joyful moments that feel instantly shareable.
"From the moment we started, Nicole made me feel completely at ease. Her ability to give direction while maintaining an effortless, natural flow allowed me to fully embrace the moment. What I thought would feel uncomfortable turned into a session filled with confidence and creativity. She captured not just the details of my florals but also the essence of my brand—the artistry, the passion, and the intention behind every bouquet.
Seeing the final images was a heartfelt moment. It wasn’t just about the florals; it was about seeing my business through a new lens—one that felt refined, professional, and truly me."
These photos have elevated my brand presence, allowing me to confidently share my work in a way that resonates with clients
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Turned my life around. So grateful!
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Couldn't have made a better decision!
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