Posting every day for two months sounds exhausting, right?
But what if that kind of consistency could actually make showing up easier—and more authentic?
I decided to find out.
In August, I made a promise to myself: post every single day on Instagram for 60 days straight. No skipping. No overthinking. Just showing up.
This journey of posting to IG (Posting to IG) taught me invaluable lessons about engagement and audience connection.
Here’s what really happened.
Why I Decided to Post Daily (Spoiler: It Wasn’t for the Algorithm)
If you’d told me a few months ago that I’d post every day for almost two months, I probably would’ve laughed.
For a long time, I was in a pattern that looked like this:
“I don’t know what to post.”
“I don’t have time right now.”
“It doesn’t really matter anyway.”
Sound familiar?
Then one day, while listening to Maddie Peschong’s Take It Personally podcast—specifically Episode #181, “The Vicious Visibility Cycle (and How to Get Out of It)”—something clicked.
Maddie talked about the cycle so many entrepreneurs get stuck in:
We want visibility → We post inconsistently → We see no results → We stop posting → We stay invisible.
That was me. Completely.
So I decided to stop waiting for the perfect time and start treating content like part of my actual business strategy—not an afterthought.
1. It’s Not That Hard Once You Commit
Once I committed, everything got simpler.
Consistency becomes easy when you remove the daily decision.
I built a lightweight plan:
- Weekly content themes tied to my core brand photography services
- A mix of reels, carousels, and simple static posts
- One blog post each week that flowed into my newsletter
That rhythm gave me structure and freedom. I wasn’t scrambling for ideas—I had a map.
👉 Pro tip: Your content plan doesn’t have to be fancy. It just has to exist.
2. Consistency Builds Creativity (Not the Other Way Around)
Before this, I only created when I felt inspired.
But posting daily meant I couldn’t wait for the muse to show up—I had to move first.
Here’s what surprised me most:
The more I created, the more creative I became.
Ideas started stacking. I’d find inspiration in my camera roll, in client conversations, even in captions I wrote months ago. I used Canva templates and batching to keep things fast and fresh.
Momentum replaced perfectionism.
3. Not Every Post Performs—and That’s Okay
Some posts flopped. Others quietly grew traction over time.
But the ones that really connected?
They weren’t the polished ones. They were the personal ones.
Like:
- A behind-the-scenes look at a session
- A photo of me with my kids
- A note about what I was learning in business
People don’t connect to “perfect.”
They connect to real.
Lesson learned: Connection > curation.
4. Let Go of Algorithm Anxiety
Once I stopped trying to game the algorithm, my content got better.
I started asking myself:
- Does this help or inspire someone?
- Does this build trust?
- Is this true to me?
That simple mindset shift changed everything.
When I focused on serving instead of performing, my content finally started working for me.
5. Consistency Creates Confidence—and Tangible Results
Here’s the part that shocked me:
I had back-to-back $10K months in August and September.
Not from a viral post. Not from ads.
From consistent, intentional visibility.
Posting daily helped me see the bigger picture—how my blog, newsletter, and Instagram could all work together. It stopped being random and started feeling strategic.
Showing up every day didn’t just make my audience believe in me—it made me believe in me.
Breaking the Vicious Visibility Cycle
That podcast episode was the wake-up call I needed.
I was tired of waiting for clarity before showing up. The truth?
Clarity comes through action, not before it.
You don’t have to post daily forever.
But showing up consistently—even just 2–3 times a week—with intention? That’s where everything shifts.
🎧 If you need a push, listen to Episode #181 of Take It Personally with Maddie Peschong. It’s the one that got me moving.
What I Wish More Creators Knew
You don’t need perfect lighting, viral audio, or a massive following.
You need:
- A plan
- Consistency
- And most importantly—you
Your face. Your story. Your voice.
People don’t fall in love with a logo—they connect with you.
Quick Takeaways 💡
- Structure sets you free: A plan gives clarity and confidence.
- Done > perfect: Imperfect action builds momentum.
- Serve over perform: Create for connection, not validation.
- Results take time: Growth compounds with consistency.
- You are the brand: The most human posts always win.
Final Thoughts (Your Gentle Nudge)
If you’ve been waiting for the perfect time to show up—this is it.
Not when your grid looks cohesive.
Not when you finally have a free weekend.
Now.
Start small. Stay consistent. Trust the process.
Because when you shift from chasing visibility to building trust, everything changes.
Want to break your own visibility cycle?
Start by choosing one platform, one schedule, and one promise to yourself: show up.
If you found this post helpful, share it—or DM me on Instagram to tell me what’s holding you back. I’d love to cheer you on.
FAQs
Do I really have to post every day?
Nope. This was an experiment. The takeaway? Consistency > frequency.
What platform did you focus on?
Instagram, and I scheduled many of my posts within the app—but these principles work anywhere: Blogging, TikTok, even your email list.
When did you start seeing results?
About three weeks in. But the confidence boost started almost immediately.
Should I listen to that podcast first?
Absolutely. It was the catalyst for everything. Listen to Episode #181 of Take It Personally by Maddie Peschong.
If you’re building momentum too—or trying to find your rhythm with showing up—follow me along on Instagram here. Or learn more about me here.
I share what’s working (and what’s not) in real time, so you can grow your visibility with more ease and intention.
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